Sitecore

Carpool Karaoke at Cannes Lions

A series of fun carpool style films, shot and delivered during the festival to explore the companies high profile brand partnerships

Bonfire Films was commissioned by Sitecore to produce a carpool-style interview series for Cannes Lions, bringing a fresh, conversational approach to branded video content, bringing to life the relationship with some of their most important brand partners such as Microsoft.

Turning an electric VW ID. Buzz into a mobile film studio, we travelled along the Côte d’Azur with technology leaders, capturing their perspectives on marketing, AI and customer experience. The quirky setting took our guests beyond the traditional interview setup and allowed the space for relaxed, fun conversations and personality-led storytelling.

Across the five days, we filmed and delivered 12 videos, with edits published daily during the festival. Combining on-location filming with rapid-turnaround editing, it was a great opportunity to bring ambitious creative production and human storytelling together. Oh and we also drove the van from London to Cannes and back, a neat 2000 miles!

More from the series with Scrunch, Microsoft and a little BTS.